One of the things that tend to pop up more often throughout the festive season are charity and fundraising events. These are not only wonderful opportunities for the public and private sectors to support wonderful causes across the globe, but also a good opportunity, as someone organising the event, to get buy-in and support from the wider community in promoting and assisting these organisations.
Still, the thought of organising an event like this, whether large or small, can be overwhelming. Which is why we’ve come together and provided some of our favourite tips and tricks to deploy when you’re planning everything out.
Decide On The Type Of Event
When doing events for charities, you can decide on several formats. Usually, there is a fundraising element to most charity events — whether by virtue of guests buying tables, or there being some sort of auction for nice treats and trips. Defining how precisely your event is going to look will make it much easier to establish how you’re going to make it happen.
Decide On Which Cause To Support
Once you’ve settled on which cause to support, you can easily determine how to market and promote your event. Choosing a cause to support requires thought and consideration, ensuring that the cause aligns with the company or brand’s values and that it is appropriate within your events context.
Marshal Your Resources
Getting your resources together is important. Whether that’s securing a team of experts to help you, or ensuring that you have items to auction, or even rustling up your sponsors. Whatever you need to do, make sure that you’ve got all your resources handled and planned out, so that there’s no mistakes on the night of the event.
Collaborate With Others
One of the best things about hosting a charity event is that you can collaborate with other brands and companies. When it comes to charitable events, there’s plenty of goodwill to be found in your industry, so you should draw on that to increase the impact and, ultimate success, of your event.
Promotion Is Key
As with any shindig, marketing and promoting your event is key. This is particularly important when it comes to any charity event — you want to get the word out and ensure that the world knows about what you’re doing. For this, you can mix traditional and digital marketing, to create the widest range to spread your message. It’s also good to get in touch with the press, to ensure coverage of your event, and its longevity past the actual day.
Pick A Venue
Deciding on where your event is going to be is possibly one of the most important decisions you make. You need to consider what you need from your venue, whether there needs to be a stage, how big the space should be, and what other elements of your event need to be planned for. Choose your space with care, and ensure that it has all the required accessibility for your guests.
Themes Are The Way
The truth is, charity events need something a little extra to get everyone into the swing of things. A theme is a great way to up the ante on your event and add a little glitz and glam to it. Coming up with a theme, and it can be as simple as ‘wear black and white’ is a good way to get the guests and donors involved and having the best time.
Plan Every Little Detail
We’re sure nobody needs to hear that you should plan out every single aspect of your event, but this goes double for any charity event you’re hosting. The key to a smooth and successful event is to make sure that everything goes according to plan, and planning out all of it, down to the very last minute and the tiniest of details.
Finally, when your event is done, it’s important to follow up with your guests and donors. Send a thank you to everyone, and make sure you show your appreciation for their attendance. Not only does this leave a great impression, but also means you remind your guests of the party long after it is over!