Graphic Design trends for 2016

More and more we are seeing design stripped back to its purest form. Simple design is at the forefront of design and is ever growing; clean raw colors and forms are ever present within design. A less is more approach has been proven within design in numerous eras, but there are boundaries which must be adhered too. How less is too less? and is it in every clients interests to minimalistic approach?

We are beginning to see the use of shape in logos, icons, backgrounds and repeated patterns within design both digital and print. Shapes are forming key elements of finished design and with the evolution from 3d rendering inheritance it is hard not to see a design influenced by the polygon, where relevant or not.

We all love a good photo, but its time for a bit of pizzazz. The use of large high res images for backgrounds has flooded the digital world and websites creating a familiarity within design. It is harder now to stand out from competition, as this design has become the norm. Originality cry’s to be seen. Some exciting design elements can help solve this, working with interactive animation alike https://vimeo.com/36466564 , custom illustration and animated imagery will help solve this problem.

With the accessibility to Google fonts the doors have opened to creative typography for the designers to add to the style sheets. Pricing has become competitive for designers to budget commissioned and bespoke work in type design. Strong and clever typefaces will prevail.

In fact if an open source is there why not use it? Pantone have done all the hard work generating a wonderful source and then calibrated a palette for each season. Designers will lean more and more on this.

Design is forever looking into the past to evolve new trends. The colours of the 80’s and 90’s are back, as seen in the eir rebrand. Pixilation and shape are seen more and more with background imagery of stars and galaxies. The use of colour waves of light shine on.