Category

Markrting

Favourite Brand Activations from Around the World

Brand activations are renowned for their strategic and successful engagement with an audience. Brand activations or experiential marketing gets people talking about the brand experience over digital platforms. A branded hashtag is usually incorporated and allows customers and fans to interact with the brand in real-time.

4 EXPERIENTIAL MARKETING CAMPAIGNS THAT BLEW US AWAY

1. Zappos: Pay With A Cupcake

Everyone loves food and especially free food! So to help promote Zappos new photo app. Google took to the streets of Austin, Texas, with a cupcake truck. People got a free cupcake when a photo was taken with the app. Google and Zappos both worked together and instead of going against one another as brands they promoted one another. A box on feet was set up next to Google’s cup cake truck and as well as a free cupcake they also got a free watch or pair of shoes from the box on feet. This campaign highlights that if you invest some time and effort into thinking of ways that people can interact with you and another brand in a positive way, it will get people talking in the best way possible.

Check out the video:

https://www.youtube.com/watch?time_continue=9&v=RhLTcylw8rs

2. Facebook: Facebook IQ Live

Customers want to see brands in real-time. For that reason Facebook created an IQ Live experience. This experience was a mock up of a retail setting that represented online shopper’s conversion paths when they used various social media platforms for buying decisions. The campaign provided 93% of the attendees with valuable insights on how to use Facebook for their business. This campaign is so memorable for an audience as it creates a brand experience that gives a positive perception of Facebook and promotes them to use the platform for their business.

Check out the video below and see the Facebook IQ Live Experience:

https://www.youtube.com/watch?v=ncF8fA1EOKU

3.Guinness: Guinness Class

Everyone wants to have the chance to go on a private jet or to experience the luxuries of haute couture. We all aspire to own and to enjoy these luxurious experiences at least once in our life times. Because of this, Guinness created a campaign which only their customers could aspire to own. Guinness brand ambassadors dressed up in Guinness branded flight attendant uniforms and went into bars across the U.K. Participants in the various bars had to order a pint of Guinness and after shake a mobile generating tablet. The tablet would display if they had won or lost. There were various prizes to be won but the biggest one of all was the free trip to Dublin via private jet with four friends of their choice. The campaign created an exclusive prize that couldn’t be bought but only experiened by the individuals. It is important for marketers to understand that customers want memorable experiences and if you can create a brand experience or an event that can provide this you will be able to create something for your customers that they will appreciate forever.

Check out the video of the Guinness Class Experience:

https://www.youtube.com/watch?v=xz0snSoWtGo

4. Google: Bay Area Impact Challenge

It is important for brands to give back and to promote corporate philanthropy. Google executed this in a fantastic way by allowing people in the Bay Area cast their votes on issues they felt mattered the most to them. Google installed interactive posters across the Bay Area community and allowed people to touch the posters and vote for the cause. This experiential marketing campaign allowed people to interact with the Google brand in real-time and provided an experience for the customers, which they were passionate about. The campaign was very successful and generated over 400,000 votes over a 3-week period.

Check out the video and see the impact Google had on the local community:

https://vimeo.com/155163433

If you would like to find out more information about event management for brand activations please email: info@planit.ie or you can call us on 01 2011850 for more details.

Halloween Event Venues

Hosting a Halloween event is super exciting. However, it can be quite difficult trying to find an unique venue that will blow the guests away. Whatever the vision is for your Halloween event PLANIT can help you find a unique and quirky venue. Here is a list of the top 5 unique venues to hold a Halloween Event at:

  1. POWERSCOURT HOTEL & TOWNHOUSE

Powerscourt Hotel/ Townhouse, Estate and Gardens is one of Ireland’s leading tourist attractions. It is located in Enniskerry, Co.Wicklow in the midst of beautifully landscaped gardens. Set against a stunning backdrop of the Sugarloaf Mountain. This venue provides that little bit extra for your Halloween Event and will allow the event to stand out from the crowd and make sure that it is a Halloween event to remember.

  1. KILKEA CASTLE HOTEL

Kilkea Castle Hotel captures the mystical charm of the 12th Century majestic castle. It is a perfect venue for a corporate Halloween event or private Halloween party. The medieval feel of the venue will capture the attention of the guests. Kilkea Castle is classy and majestic. It will create an event experience like no other.

  1. CRYPT

The Crypt at Christ Church Cathedral is a venue that lies in the heart of Dublin city and will give your Halloween event the WOW factor. With a haunted Halloween transformation to the underground of this venue, it will be sure to make this Halloween event one to remember.

  1. VICAR STREET

Vicar Street is an event venue which many of you may not think of for a Halloween event. With its standing capacity of 1500, it is perfect for a Halloween corporate event. It has hosted hundreds of memorable events, so this venue will definitely be able to cater for your Halloween event.

  1. THOMAS PRIOR HALL

Thomas Prior Hall in partnership with Clayton Hotel Ballsbridge is one of the most unique venues Dublin has to offer. It is an 18th century hidden gem that will make your Halloween event stand out to your guests.

If you would like to find out more information about the event management we do for unique venues please email: info@planit.ie or you can call us on 01 2011850 for more details.

PLANIT’s Wellness day 2017

“Did you know that the European Network for Workplace Health Promotion has defined workplace health promotion as the ”combined efforts of employers, employees and society to improve the health and well-being of people at work”? According to the National Workplace wellbeing organisation Ireland introducing mindfulness and wellness activities have huge positive result in the workplace including reduced stress, reduced absenteeism and improved morale to name just a few.

In PLANIT we are always looking for ways to bring our staff together and create a great atmosphere in the office. An initiative that we have just started and will continue to do during the year is our very own wellness day in the office. Having it in the office means that everyone will be able to attend and that the staff can still be productive around the activities.

We started off the day with a team breakfast in our conference area to start the day right. We had a selection of pastries, fruit skewers and freshly brewed coffee supplied by The Gourmet Food Parlour and a selection of fruit smoothies and juices.

Following on from our breakfast the lovely masseuse Wendy from Stress Less arrived to treat the team to half hour massages neck and shoulder massages. The great thing about this is it can be done in the office and the masseuse can bring all the equipment needed. Stress less mention that “Corporate chair massages have been proven to significantly relieve stress as well as helping to prevent work-related disorders such as Repetitive Strain Injury, reducing absenteeism and healthcare costs, while also improving employee morale, increasing productivity and efficiency and creating a more positive work environment”.

To finish off the day we had a selection of healthy gourmet sandwiches and wraps, vegetable soup also supplied for The Gourmet Food Parlour for lunch.

Overall the feedback from staff was very positive and one very important aspect of this wellness day was for staff to sit, bond and catch up. The office can get extremely busy with deadlines, events and deliveries and with one to two of the staff being out of the office daily doing these jobs it was treat to have everyone all together.

Groove Festival 2017

On the 19th and 20th of August, PLANIT had the pleasure of assisting the Paint Labs at the Groove Festival in Killruddery House and Gardens, sponsored by Energia.

It was two days of fun filled activities, including music, wellness and family fun. The Paint Labs got to paint and design hundreds of faces with glitter and body paint. Festival goers enjoyed the marbling body art and opted for many creative designs. From the UV raver to the jungle goddess to the avatar worshiper the Paint Labs was kept very busy. Gems, stars and shimmer were also options to decorate different parts of your body with. And if that wasn’t enough hair graffiti was also on offer. The Paint Labs had hair chalk and different coloured hair products to give festival goers the finishing touches to their look.

The Paint Labs had the pleasure of working on Carron Music (Mella and Maisy) who featured on the Sony Experience stage. The Paint Labs also glittered up the East Coast FM Staff and all the Groove Festival staff. Everyone really had the ‘G factor.’ The Paint Labs definitely brought the sparkle to the festival.

PLANIT loved working with the Paint Labs at this event. It was so much fun and we loved coming up with creative designs and looks for everyone at Groove.

If you would like to find out more information about the event management we do for the Paint Labs please email: info@planit.ie or you can call us on 01 2011850 for more details.

Kuehne Nagel Summer Festival 2017

Case Study: Kuehne Nagel Summer Festival 2017

This year PLANIT Events had the pleasure of planning Kuehne Nagel’s summer festival party 2017. It was split into two summer events: one on the 19th of August and one on the 26th of August 2017. The first summer party took place in the Crowne Plaza Dublin with 155 adults and 120 children in attendance. The second summer party took place in Fota Island Resort in Cork with 160 adults and 100 children.

 

The Event Planning Activities

Both summer events were action packed with lots of activities for all who attended. There was a movie zone, where children watched movies and munched on freshly made popcorn from the popcorn machine. After all, no movie zone is complete without a popcorn machine. There was a Virtual Reality station that proved to be very popular with both children and adults. PLANIT offered two different virtual experiences. The first virtual experience was a flying experience and then a ninja moves experience. It was very entertaining to watch the attendees try and dodge anything that was virtually thrown at them. We also had a retro arcade games area with various games such as Pac Man and Mario Kart in them. Hook-a-duck was also super popular with the children where if they hooked a duck with the number four on it they won a prize. We also had a magician who was quite the trickster! As well as a Punch and Judy puppet show, and bouncy castles.

PLANIT has really realised how important well being is in our workplace and in the workplace of our clients. So this year we made sure that there was a wellbeing area included in the event planning for our attendees. The area had a manicurist station, a tarot card reader, festival style glitter and tattoos and a masseuse. We also had a rodeo and limbo challenge for the adults which brought a lot of laughter to the event.

The Event Style

 

The event was a summer festival party. The room was dressed with a blue back drop with a white cloud display. There were light and navy blue balloons on each table, sticking to the Kuehne Nagel brand colours. The festival theme was seen throughout the room where we had tables with fake grass and daisies on them. The catering was a beautiful BBQ with amazing salads and desserts to accompany them.

 

It was a fantastic 2 days with Kuehne Nagel and PLANIT can’t wait for next year already!

 

If you would like to find out more information about the event management we do for corporate events please email: info@planit.ie or you can call us on 01 2011850 for more details.

A first timer’s guide to planning an Oktoberfest event

Oktoberfest takes place in September and finishes in October. It began in October 1810 to honor the wedding of Prince Ludwig and Princess Therese of Saxony- Hildburghausen. Oktoberfest is an event that is full of colourful costumes and atmosphere like no other!

 

What to Wear

 

Definitely try your best to dress like a local! Men usually wear a Lederhosen leather shorts with straps on them and women wear the traditional Dirndl dress. Be weary as there as there are certain ways to wear the bow. Wearing the bow on the right side means you are not single, wearing the bow on the left side means you are single and wearing the bow to the front means you are a virgin.

 

What to Eat & Drink

 

Beer is the main drink to drink at Oktoberfest. However, there are many other options served as well such as wine and coffee. From pretzels to bratwursts to pork to fish to cheese there is always plenty of food at an Oktoberfest celebration to enjoy. So don’t worry you wont be left hungry!!

 

How to decorate the event

 

Depending on the venue, it is important to try and re-create the Oktoberfest style as best as possible. Wooden long benches are a great idea when planning an event for a large corporate group. Dress the tables with white tablecloths and have lots of colourful balloons around the venue. Plan the event to take place in a tent or marquee if possible.

 

Oktoberfest is always a great theme for an event in September or October. PLANIT always have so much fun with our clients planning and styling an Oktoberfest event.

 

If you would like to find out more information about the event management we do for corporate events please email: info@planit.ie or you can call us on 01 2011850 for more details.

How to make the right event layout for an event?

At every event it is important to consider the layout of the venue. This includes the various rooms that will be in use and the seating arrangements for guests. It is important that you step into the mind frame of an attendee and ensure that the layout is suitable and the right choice for that specific event.

 

Here are some tips on different room layout styles:

 

  1. Theatre Layout

A theatre layout is usually popular for large-scale vents such as conferences or formal presentations. It is great for speakers who are talking or presenting to a large audience. However, some attendees dislike this layout as it allows for very little interaction with other attendees.

 

  1. Classroom Layout

A classroom layout is often used for smaller events such as training courses, workshops and interactive seminars. Attendees tend to like this layout as allows them to network with other attendees, as well as to take notes and ask the speakers questions.

 

  1. Banquet Layout

A banquet layout is often a series of round tables that consist of 8, 10 or 12 people on each of them depending on the size of the tables and room. This layout is usually used for gala dinners or evening events with a seating plan. Attendees tend to find this layout quite restricting, as they are limited to a certain amount of people at their table and may want to interact with other attendees or a speaker.

  1. Cabaret Layout

A cabaret layout is usually for award shows or for a more interactive environment such as training workshops. The layout allows attendees to have a clear view of the speaker or presentation area. Attendees like this as they feel that they can interact more with the speaker.

 

  1. U Shape Layout

Tables and chairs are laid out similar to the shape of the letter U. The center point or top is usually the open end for a speaker and is usually the place where the attendees face. This layout is popular for meetings and presentations, as it allows the speaker or manager to easily interact with all attendees or employees.

 

  1. Cocktail Reception Layout

A cocktail reception layout tends to have no layout and usually is a standing environment for attendees. This layout is recommended for shorter events such as networking sessions and drinks receptions.

 

There are many different layouts that one can choose for an event. It is just important that you go with the one that is the best layout for the venue and the attendees.

 

If you would like to find out more information about the event management we do for corporate events please email: info@planit.ie or you can call us on 01 2011850 for more details

How to pitch for an event

Pitching for an event can be a difficult one, especially when there is a lot of competition. You and your team need to be able to sell your ideas over another event companies. Easy right? Not really, so here are some tactics to help you nail your next event pitch.

 

  1. BEGIN WITH A HOOK

Every second counts when you are given a pitch, especially when you have a limited number of minutes to deliver it. So make sure that you capture your client’s attention straight away. You can do this by beginning with a hook like asking a question or using humour.

  1. GIVE YOUR PRESENTATION AN INTERESTING TITLE

Create suspense for the client by naming your pitch something creative and unique to their company. This way while you are setting up they will be intrigued to learn more information about what the next 20 minutes or so has in store.

  1. PAINT THE PICTURE

By painting a picture of the event, the client will be able to fully immerse himself or herself into what the event should hopefully look like. This is important, as the client should be able to feel themselves and their employees at the event. So be specific and describe what they will touch, feel and hear at the event.

  1. TELL A STORY

Everyone loves a good story and especially a story that is from experience. Create and tell a story with your pitch. Have a beginning to an end and allow the clients to picture what they will be doing on the day.

  1. END WITH A CONVERSATION

Last but by no means least, end with a conversation. By this we mean end with a question or something that leaves the client intrigued to ask you questions or to find out more about your pitch.

If you would like to find out more information about the event management we do for corporate events, or more ideas on how to create the perfect pitch your event please email : info@planit.ie or you can call us on 01 2011850 for more details.

What we’d like to see at future events

Nowadays one must keep up to date with what is trending and new on the market. It is crucial as event planners that we also keep our events unique and up to date when event planning. There are many things that PLANIT would like to see in the future at events.

Have a read of the top 5 trends that we hope progress into the future of events:

  1. WEARABLE TECHNOLOGY

Wearable technology such as smart watches or Google Glass is becoming more and more popular amongst people. It is important that we as event managers cater for this trend and incorporate wearable technology into all of our events. Basic information such as travel directions or event agenda updates are crucial aspects of event planning that can be used by event planners through wearable technology.

  1. ONLINE EVENT REGISTRATION SOFTWARE

Majority of all ticket sales happen online. Therefore it is time that event organizers move from only selling tickets at the door to using an online event registration software. This will and can increase ticket sales as most people find it more convenient to buy the tickets there and then when they are researching about the event.

  1. VIRTUAL REALITY

Virtual reality is another new form of technology that PLANIT hopes to see at future events. Virtual information booths at conferences and meetings are the newest trends. By incorporating both wearable technology and virtual reality into your events you will be sure to have attendees fully engaged and immersed into this new event experience.

  1. ONLINE EVENT EXPERIENCES

Event management teams who are able to provide attendees with an online place where they can interact with one another online can really augment their experience before, during and after an event. Attendees are already engaging with one another online so why not create an event app for your event or offer some other digital experience to them.

  1. DIGITAL UPDATES

Registered attendees want to be updated regularly about event agendas, speakers etc. It is important that they receive all this information digitally as majority of them are constantly online. Having an option for e-tickets at your events simply isn’t enough and should be a must have anyways if your not already doing it.

If you would like to find out more information about the event management we do for corporate events please email : info@planit.ie or you can call us on 01 2011850 for more details

How to create an Event Agenda that Increases Registration

Getting attendees to your event can always be a difficult task. Here are 6 tips from PLANIT on how to create an event agenda that increases attendees and registration before your event takes place.

  1. Reveal speaker lineups or special guests in a creative way

Anticipation and hype about the speakers or special guests attending the event is a great way to create excitement about your event. Start a count down social media campaign and reveal secret information in a unique and creative way. By doing this there will be a general buzz about the event created on social media and people will be able to talk about the event before and after it has taken place.

  1. Post often about early bird deadlines and registration windows

Sharing ticket sales across social media is a great way to get friends of attendees to attend. Posting early bird ticket sales or registration is about to end posts will motivate attendees to get a move on and drive them to purchase tickets.

  1. Perform giveaways for sold out tickets

There is nothing more that people love than getting stuff for free. So if the event sells out create new opportunities for them to attend the event such as winning a contest for free tickets.

    4. Share behind the scenes pictures

It is important to let your attendees know what is happening before the event begins. Show content of the stage being built or insider glimpses and glances of the event production. This will attract potential and existing attendees as they will be curious to find out what the finalized event will look like.

  1. Share content from speakers leading up to the event

Get some of the guest speakers to broadcast messages about attending the event. Tagging the post with your event’s hashtag and mentioning the speaker will also help generate content about the events, especially if the speaker engages with the post and tweets or reposts the post back on his or hers actual accounts.

  1. Interact with your audience using questions and polls

Find out what your attendees want to see and hear at the event by creating a poll or live feed that they can engage with and ask questions that they may have about certain aspects of your event. By interacting with your audience through social media, you can get a sense of what there feelings are towards your event. And you can make or add last minute things to the event or talks if needs be.

If you would like to find out more information about the event management we do for corporate events please email: info@planit.ie or you can call us on 01 2011850 for more details