Gallery
Retail Marketing
Turning Shoppers Into Buyers
PLANIT are a fully integrated event marketing communications agency specialising in Advertising & Creation, Promotional Marketing, Media Negotiation, Retail Point of Sale, New Store Openings, Mystery Shopping, Market Research and Online Marketing.
The developing and design of retail marketing programs couple our diverse industry knowledge and capabilities with an acute understanding of you and your business. We make the marketing of your business affordable and stress free. Offering the premier service for a tremendous range of functions, PLANIT’s capabilities cover the entire spectrum of marketing communications from advertising, public relations and sales management, to events, promotions and direct marketing, from print and rich media, to marketing strategy and consulting. Through these we have helped launch and grow some of Ireland’s biggest shopping centres and retail parks, generating strong retail brands that deliver an exciting retail experience to shoppers and drive footfall.
Advertising, Creation & Production
PLANIT ensures your target audience receive a consistent message with crystal clarity and maximum impact, via the optimal media. The aim of these communications will be to increase market awareness to new and potential shoppers and raise the profile of the shopping centre as a family and community based institution thereby increasing footfall and driving sales.
Experts in the field mixing new technologies with time-tested processes, at PLANIT we have our own in-house production facilities, this enables us to mitigate third party suppliers for production materials.
Promotional Marketing
We can help tailor a schedule of targeted promotions, competitions and loyalty incentives to take place at regular intervals throughout the year. This will help increase brand awareness and reward shoppers for their continued loyalty to the centre. Many of these activities also focus on gaining a substantial customer database, categorised according to customer profiles.
New Store Openings & Seasonal Events
Our team of highly experienced project managers each combining their talents, skills and experience, offer invaluable advice on planning seasonal and promotional events and handling any potential logistical challenges that may arise.
Seasonal events and new store openings within shopping centres and retail parks are a good way of developing and enhancing relationships with customers and the surrounding community. PLANIT will ensure that all these events are memorable, engaging & different, helping to enhance shopper’s experiences and increasing brand image. In addition to these events we also work in conjunction with the retailers in running a number of seasonal specific giveaways, key promotional activity and prize draws.
Market Research & Mystery Shopping
On receiving a retail tender we always recommend undertaking market research to thoroughly examine a shopping centre’s marketing mix. Product, pricing, identity, place, environment, proposition, brand, promotions and communications will all be analysed so we can revisit, rethink and reposition the shopping centre or retail park’s product offering.
As well as reviewing existing demographic, customer research and footfall information, we feel it is also extremely important that regular mystery shopping reports are carried out and analysed to make sure that the retailer’s product offering is in line with the shopping centre’s. In our experience, collaboration between landlord and retailer leads to a partnership relationship and thus better results for both parties. Fully understanding shopper attitudes and revealing shopper insights will also help to identify gaps in their shopping experiences.
Online Marketing
We offer a professional and creative approach to developing websites and delivering online marketing solutions. Whether it’s a cosmetic touch up or a complete website redesign, we can help you develop a website that is interactive and informative, delivering the best possible return on investment and adding maximum value to your shopping centre or retail park. With a website in place that gives a good first impression and immediately raised credibility, we can also devise online marketing campaigns that will enable you to communicate constructively with your customer base.
We specialise in:
- Website development or cosmetic redesign
- Content remapping & scalability, code standardization and search engine readiness
- Implementation of a simple click-path goal in order to measure website success
- Website management to involve uploading information on all current promotions and events
- Website gift vouchers
- Online Competitions
- Special offers available only through the website
- E-newsletter (ezines)
- Online customer research and database management
Direct Marketing
We understand that today’s consumers don’t want to be harassed and hassled; but the fact remains that direct marketing can be one of the most cost-effective forms of marketing. We can help you make the most of your investment by devising carefully thought out and thorough direct marketing campaigns that target your customers with great accuracy by thinking outside the box and developing fresh, unique and impressive ways to make contact with your customer base.
Retail Point of Sale
As a lead brand, marketing & event consultant, PLANIT helps you meet your key business objectives by building a dynamic and unique brand vision for your business. This will involve PLANIT taking a leading role in ensuring that your point of sale displays always present themselves to your customers in a compelling and engaging way. Highlighting key promotional activity and seasonal events, will help to increase brand awareness and enhance your image.
We’d like to share our thoughts...
Click here to read our article on effective retail marketing
