World Cup Fever Campaign
| CLIENT: | Northside Shopping Centre, Oscar Traynor Road, Coolock, Dublin 5 |
|---|---|
| BRAND: | World Cup Fever- Summer Campaign |
| BRIEF: | To design a marketing and promotional campaign for Northside Shopping Centre. PLANIT were responsible for executing the creative, promotional and merchandising. |
| AGENCY: | PLANIT |
| CAMPAIGN DATE: | 11th June-11th July 2010 inclusive |
| BUDGET: | Not Disclosed |
| EXECUTED BY: | Antoinette Redmond, Alan Simmonds, Carly Horan |
| RESULTS: | Huge tenant buy-in at the marketing meeting. Overall uptake on customer participation has had a huge impact on the increase of footfall figures. |
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