Vodafone
| CLIENT: | Vodafone |
|---|---|
| BRAND: | Employee Advantage Program |
| BRIEF: | PLANIT were approached by Vodafone to design, create and execute on-site weekly road shows across corporate companies nationwide to build awareness of Vodafone. This onsite platform would be used as a one-stop shop for moving to Vodafone and applying employee discounts. |
| AGENCY: | PLANIT |
| CAMPAIGN DATE: | January 2010 - Ongoing |
| BUDGET: | Not Disclosed |
| EXECUTED BY: | Antoinette Redmond, Brian Forrester, Carly Horan |
| RESULTS: | PLANIT custom designed a Vodafone branded counter, pop-ups, pod tables and demo displays which were used at all company locations to create brand awareness and interest from company employees. PLANIT’s team were also onsite to drive sales and act as merchandisers. This platform has significantly contributed to driving growth in employee liable connections and sales. The campaign is on-going and has been hugely successful and very well received by all companies involved. |
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