Meridian Shopping Centre
| CLIENT: | Cosgrave Property Group |
|---|---|
| BRAND: | Meridian Point Shopping Centre |
| BRIEF: | PLANIT were briefed to execute a retail summer marketing campaign on behalf of the Cosgrave Property Group. |
| AGENCY: | PLANIT |
| CAMPAIGN DATE: | August-September |
| BUDGET: | Not Disclosed |
| EXECUTED BY: | Antoinette Redmond, Alan Simmonds |
| RESULTS: | The hook for the campaign was “Bag €5,000”, initiated by the use of the following marketing elements:
• Radio • Press • Direct Mail • POS in all the stores A targeted promotional team with branded Smart cars handed out promotional summer giveaways. PLANIT included a best retailer cash prize to encourage a buy-in for the campaign which proved to be a huge success.
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