Citywest Shopping Centre
| CLIENT: | Davy Hickey Property |
|---|---|
| BRAND: | Citywest Shopping Centre 1st Birthday |
| BRIEF: | PLANIT were invited by Davy Hickey Properties and Savills HOK to pitch on the 1st Birthday Celebration’s of the Citywest Shopping Centre. Our brief was to promote the centre’s 1st Birthday and reward customers for their business to date. The Citywest Business Campus was incorporated in the catchment. PLANIT worked on the collateral, posters, press ads, website landing page, promotional activity, paper inserts and events schedule for the week which had a host of giveaways and competitions for shoppers. |
| AGENCY: | PLANIT |
| CAMPAIGN DATE: | Summer 2008 |
| BUDGET: | Not Disclosed |
| EXECUTED BY: | Antoinette Redmond, Alan Simmonds |
| RESULTS: | Overall the feedback from the 1st Birthday Celebrationsvery positive. There was a 20% lift on footfall levels showed an increase and customers felt rewarded which created loyalty within the shopping environment. The client was very happy with the outcome of the campaign. |
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