A huge thank you to our client Audi Ireland for making PLANIT the Creative Event Management Agency for the

launch of the highly evolved Audi A6 car which recently took place in the auditorium of the O2 in Dublin.

Craig Doyle hosted the event and introduced Andrew Doyle, the new Audi Ireland Managing Director.

10 Audi A6 cars were revealed at the event in the main auditorium area. The lighting design comprised of a truss

structure which made up the letter A, and a circular truss with stretched spandex which projected the letter 6.

The concept of using Ben Collins the ex Stig worked perfect and the studio format with guest celebrities was an

original idea. The celebrities individually went through their lap time trials which they completed in the Audi A6

earlier at Mondello Park.

A huge amount of event planning went into the launch which made the night a massive success.